Hello, I'm Rahul

Crafting Transformative Experiences

I'm a seasoned Design Lead with expertise in enterprise-grade design systems, UI/UX optimization, and strategic design leadership. Currently driving innovation at Niyo, I focus on creating seamless digital experiences while mentoring cross-functional teams. My approach combines user-centered design with performance optimization to deliver exceptional solutions that balance aesthetics and functionality.

Projects

Unifying Transaction Experience

Product Design Case Study Fintech Multi Product UI Ux Design

As a Senior UX Designer at Niyo, I spearheaded the initiative to unify and elevate our transaction experiences. Through meticulous research and a user-centered design approach, we aimed to create a seamless transaction journey for users across various financial services, including multi-bank accounts, credit cards, and UPI transactions. This case study dives into our process, challenges, and outcomes of the project, showcasing how we enhanced consistency, usability, and satisfaction for our users while streamlining development efforts.

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Sustainable Loyalty System

End-to-End Product Design Case Study Fintech Loyalty Rewards

Journey of creating and implementing the Sustainable Rewards System at Niyo. Through collaborative design sprints and innovative UI design, we introduced Global Coins, an inventive loyalty program aimed at accelerating user loyalty and fostering a travel-centric connection. This project explores our process, challenges, and outcomes, highlighting the significant impact on customer retention and satisfaction.

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Design System, Component Library & Dark Mode Integration

Design System Multi Product UX Design

My role in spearheading two pivotal projects at Niyo: the development of a comprehensive Design System, an extensive Component Library, and the seamless integration of Dark Mode. These initiatives aimed to streamline design processes, enhance collaboration between design and tech teams, and improve overall efficiency. This document explores the process, challenges, and outcomes of these projects, showcasing the impact on design workflow and company efficiency.

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Personal Projects

Amazon Homepage Redesign - A UX Case Study

Case Study Homepage Redesign

This case study explores a UX redesign of the Amazon mobile app homepage, aiming to reduce clutter and enhance user experience. Through user research and competitive analysis, I identified key pain points and implemented design solutions to improve navigation, prioritize Amazon Pay visibility, and personalize the shopping experience.

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Amazon Homepage Redesign - A UX Case Study

Invoicing Software Homepage

Reading

As a senior UX designer, I tackled a 2-day design challenge to create a user-friendly invoicing software prototype. This video showcases the end-to-end order creation process, from initial input to invoice generation and dispatch. It also features a dashboard overview for key metrics.

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