Hello, I’m Rahul

Crafting Transformative Experiences

I'm a seasoned Senior Product Designer with a passion for pushing boundaries and delivering exceptional user experiences. Currently, I'm driving innovation as a Senior UX Designer at Niyo, where I've spearheaded numerous impactful projects. While I may not be able to unveil the full process of my projects due to company policy, I invite you to explore my portfolio.

Projects

Unifying Transaction Experience

Product Design Case Study Fintech Multi Product UI Ux Design

As a Senior UX Designer at Niyo, I spearheaded the initiative to unify and elevate our transaction experiences. Through meticulous research and a user-centered design approach, we aimed to create a seamless transaction journey for users across various financial services, including multi-bank accounts, credit cards, and UPI transactions. This case study dives into our process, challenges, and outcomes of the project, showcasing how we enhanced consistency, usability, and satisfaction for our users while streamlining development efforts.

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Sustainable Loyalty System

End-to-end Product Design Case Study Fintech Loyalty Rewards

Journey of creating and implementing the Sustainable Rewards System at Niyo. Through collaborative design sprints and innovative UI design, we introduced Global Coins, an inventive loyalty program aimed at accelerating user loyalty and fostering a travel-centric connection. This project explores our process, challenges, and outcomes, highlighting the significant impact on customer retention and satisfaction.

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Design System, Component Library & Dark Mode Integration

Design System Multi Product UX Design

My role in spearheading two pivotal projects at Niyo: the development of a comprehensive Design System, an extensive Component Library, and the seamless integration of Dark Mode. These initiatives aimed to streamline design processes, enhance collaboration between design and tech teams, and improve overall efficiency. This document explores the process, challenges, and outcomes of these projects, showcasing the impact on design workflow and company efficiency.

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Design System, Component Library & Dark Mode Integration

Everything UPI: International, Credit Card

UPI Payments Fintech Compliance

My key role in optimizing the UPI workflow at Niyo, focusing on enhancing payment experiences and ensuring compliance with NCPI standards. Through collaboration with tech, product, and NCPI teams, I led efforts to implement International UPI and integrate Credit Card for UPI, thereby improving the payment experience for our users. This document provides insights into the process, challenges, and outcomes of these initiatives, highlighting the impact on user satisfaction and company growth.

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Everything UPI: International, Credit Card

NiyoX Homepage Redesign

reading

My role in the redesign of the NiyoX homepage, targeted towards users in tier 2 and tier 3 cities. The project aimed to create a user-friendly and comprehensive entry point for all app features, marketing materials, and relevant notifications, while also focusing on reducing development costs and offering flexibility to stakeholders. Through the adoption of a Lego-style component approach, the redesigned homepage achieved these objectives efficiently. This document explores the process, challenges, and outcomes of the project, showcasing the impact on user experience, development efficiency, and stakeholder satisfaction.

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